Orchestration
The most informed Insight on the planet, combined with award-winning creative is worth the square route of nothing if your audience doesn’t get to see it.
A good integrated campaign meets the audience where they are and doesn’t rely on any silver bullets because there is seldom one good idea that will do the job.
That’s why, we take the time to understand the outcomes you’re looking to accomplish and then decide on the most effective way to create a meaningful response.
Creating a personalised journey
The key to creating an engaging personalised journey is to take everything that repels you about programmatic marketing and do precisely the opposite.
That means every communication, piece of content and activation serves as the next compelling step where your prospects learn a little more about you and the value you bring.
Direct Marketing
Our most successful campaigns have all contained a clever, contextual piece of physical direct marketing.
Although we never treat it as a silver bullet, if we can find an excuse to get your message in front of your audience in a way that cuts through the noise and lands on their desk, then we take it in a heartbeat.
If you get it right, you not only get an engaged prospect but that clever piece of direct marketing could live on their desk for some time and act as a daily reminder of the value you bring, long after any compelling email is deleted.
Digital Messaging
…but not the templated programmatic kind. Direct Messaging needs to begin a conversation, show clear value and then take your audience on a contextually engaging journey.
Personalised Landing Pages
Once you have the attention of your audience, what are you going to say once the floor is yours? Whether you’re asking for an initial conversation or encouraging your prospects to trial a pilot of your product, a personalised page that allows you to deliver your message directly and creates an engaging customer experience that can make all the difference.
Phone follow-up and Nurture
Whether it’s a head-turning piece of Direct Marketing or a compelling digital message that leaves your audience singing your praises, it’s not unusual for them to be impressed but not respond.
That’s where we employ another simple but lost art and we pick up the phone. Our team of consultants are trained at CXO level and when well briefed on your value proposition, can have a comfortable conversation that pulls your prospect across the line. It’s simple but if we’ve done our job well, it’s also highly effective.
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